Prime

Inspired by Oud for Greatness

Prime Unisex Perfume – Woody Spicy Oud Fragrance

Prime is a powerful, refined and commanding fragrance for those who were born to lead. Inspired by Oud for Greatness by Initio, it blends warm spices with smooth, deep oud to create a scent that feels confident, luxurious and impossible to ignore.

The fragrance opens with a rich blend of Saffron, Nutmeg and Lavender, spicy, aromatic and inviting. At its heart, smooth Agarwood (Oud) takes centre stage with a deep, polished woodiness. It settles into a base of Patchouli and Musk, leaving a strong, elegant trail that lasts all day.

Perfect for weddings, Eid, evening events, important meetings and winter nights, Prime is a premium oud for both men and women. It's best in autumn and winter, and one or two sprays are plenty.

Fragrance Family

Woody Spicy

Fragrance Notes

Top Notes: Saffron, Nutmeg, Lavender

Middle Notes: Agarwood (Oud)

Base Notes: Patchouli, Musk

Performance

Sillage: Strong

Lasting: 8 – 10 Hours (measured in standard atmosphere)

Super Macerated – All our fragrances have been stored for at least 15 days in a specially controlled environment and container to provide optimum performance.

If you're looking for a premium oud perfume in Pakistan, Prime brings together warm saffron, aromatic lavender and smooth oud in one confident, long-lasting scent. Powerful yet refined, it's made for those who carry themselves like they've already made it.